Posting to social media is vital these days if you run a business. In fact, for about the past decade or so, social media has become one of the largest and most important marketing assets a business can have.

Whether you operate a small retail shop on Main Street, you’re in charge of a regional plumbing business or you oversee the marketing for a multi-location manufacturing operation, you can’t afford to let social media posting slip your mind.

So, what’s the difference between content marketing and being a content creator? Well, while these two might seem like identical twins at first glance, they're more like cousins. Content creators and content marketing professionals need one another, but they both serve different purposes and do different things.

In this post, we’re going to:

• Take a deep dive into the differences and similarities between content marketing and content creation

• Explore how each one can benefit your digital marketing strategy

• Look at some scenarios in which one or both might be best to use

In the realm of SEO, topical authority refers to a website's expertise and depth of information in specific subject areas. In a nutshell, you want your business’ website to be seen as THE authority on topics your customers are searching for. To do this, you need to establish topical authority.

If you’ve ever done research into any type of content marketing, you’ve probably been told to stick with a plan. At Charlotte Content Marketing, we agree that this is great advice, but we also know from experience that things don’t always work out the way you planned.