“People do weird things and make weird decisions. Unraveling buyer motivation and understanding the psychological mechanics behind human decision-making are at the heart of why I do what I do.”
Andrew Rusnak
Founder & Head of Strategy
Andrew Rusnak is a Charlotte native with nearly 20 years of digital publishing, broadcast media, and growth strategy experience.
As the Founder and Head of Strategy at Charlotte Content Marketing (CCM), he pioneers the agency’s Search EVERYWHERE Optimization framework by engineering integrated media ecosystems that turn client expertise into multi-channel market equity.
Prior to establishing CCM, Andrew held leadership roles across broadcast television and developed technical media training series for leading professional audio brands. Featured in the Charlotte Business Journal, his career spans digital search architecture, high-production media workflows, and strategic narrative design.
Throughout his career, Andrew has built content strategies, media assets, and publishing infrastructure for national retail powerhouses, technology platforms, and regional market leaders, including eBay, Sears, Kmart, Avid, and Groove3.
Beyond enterprise retail and media production, Andrew brings cross-industry strategic perspective from work across healthcare, manufacturing, logistics, corporate security, tech, and telecommunications. He advises C-suite executives, Marketing Directors, and leadership teams on moving away from commodity marketing tactics and toward owned, durable media infrastructure.