Professional Podcast Production
FOR YOUR BUSINESS –
No Studio Needed!
At Charlotte Content Marketing, we provide end-to-end business podcast production services that come to you.
Our team handles everything from recording to editing so you can focus on delivering your message without worrying about the tech.
Whether you're a small business or a growing brand, our podcasts can boost your authority and engage your audience.
What People Are Saying About Working With CCM
“CCM understands the essence of my brand and amplifies it in ways that create a more impactful presence, yet still allows me to be me.”
Do you really need a professional podcast production partner in Charlotte? Honestly, you might not.
If you’re creating a personal podcast to share stories, experiences, interests, or hobbies, you can often save money by booking a recording studio by the hour.
Our services are designed for busy business owners who don’t have the time to:
Book studio time
Drive to a studio
Race against the clock to finish recording
Handle distribution
Create cover art
Write optimized descriptions
Manage hosting
Track analytics
Refine a podcasting strategy
And more!
Our podcast production services are a cornerstone of a comprehensive content marketing strategy, designed to boost long-term visibility and engagement for your Charlotte business, not standalone projects that risk underperforming.
Not sure if professional podcasting fits your goals? Watch our video to see if you’re a good fit for our full-service approach.
Below, we detail the time, expertise, and equipment behind audio-only and video+audio podcasts, integrated into your broader marketing plan to drive results, not one-off vanity metrics:
What to Expect
From Our Team
Audio-Only Podcast Production
Pre-Production Planning (2–3 hours): We research your Charlotte audience and competition within your space as well as trending topics to develop engaging episode ideas and a content calendar. We then create a timed rundown for each episode to align with your brand’s goals.
Equipment Setup (1 hour): We bring Shure MV7 studio microphones, an 8-input audio interface, Sennheiser studio monitoring headphones, and VoIP connections for up to 7 hosts or guests to your location, whether that be a home office, corporate space, or anywhere in the Charlotte Metro area.
Recording (1–2 hours): A producer and engineer will manage up to 7 hosts or guests, including remote participants via VoIP, ensuring a smooth, on-time session with crisp audio quality.
Post-Production Editing (2–4 hours): We edit for clarity, remove filler words, mistakes, and dead air, apply EQ, compression, and noise reduction, and add intro/outro music, voiceovers, and create custom cover art for a polished result.
Distribution and Optimization (1–2 hours): We upload to platforms like Spotify and Apple Podcasts, write SEO-optimized episode descriptions, and provide snippet players for your website or social media.
Analytics and Strategy (1 hour): We deliver monthly analytics to refine your content strategy, targeting listeners and integrating with your broader marketing efforts.
Total Time: 8–13 hours per episode
Video+Audio Podcast Production
Pre-Production Planning (2–3 hours): We research your audience and trending topics, create a timed rundown, and plan camera angles and lighting for maximum visual impact.
Equipment Setup (1–2 hours): We bring 2–3 Sony cameras with field monitors, Shure MV7 microphones, an 8-input audio interface, Sennheiser headphones, and studio lighting to your Charlotte workspace.
Recording (1–2 hours): A producer and engineer will capture multi-camera footage and audio for up to 7 hosts or guests, including remote participants via VoIP, ensuring a dynamic, professional session.
Post-Production Editing (4–6 hours): We edit video and audio for clarity, apply color grading, add animated titles, transitions, and stock music, and sync multi-camera footage for a broadcast-quality result.
Distribution and Optimization (1–2 hours): We upload to YouTube, Spotify, and other platforms, write SEO-optimized descriptions, and provide video and audio snippets for social media and your website.
Analytics and Strategy (1 hour): We provide video and audio analytics to optimize your Charlotte-focused content strategy, integrated with other marketing channels.
Total Time: 10–16 hours per episode
Podcasts are an effective form of content that serves your brand in multiple ways
If you’ve been thinking about creating a podcast for your business, way to go! That’s smart!
At Charlotte Content Marketing, we offer podcast production services in Charlotte NC & the surrounding area as part of our overall content marketing services. Simply put, podcasting helps brands like yours build, foster, and further customer relationships!
Why Choose Podcasting for Your Business?
Build brand authority
Engage with your customers through compelling discussions
Amplify your reach to potential buyers with distribution across top platforms
Create new opportunities to reach leads through sponsorships and collaborations
WE’RE NOT A PODCAST STUDIO.
WE’RE SOMETHING BETTER.
Onsite
Podcast Recording
in Charlotte NC
While you can record your own podcast, ensuring your production quality sounds professional and polished requires the right equipment and years of digital audio production experience.
Plus, let’s face it - You’re busy!
You don’t have time to go to a studio, wait around for everyone to show up, feel the pressure of the clock ticking, only to find out you don’t like the way you sound.
We Provide Onsite Podcast Recording for businesses in Charlotte NC
At Charlotte Content Marketing, we use a remote rig that allows for live, onsite podcast recording of multiple hosts and guests, including remote guests.
We Can Record Multiple Remote Guests
Remote guests can be recorded via phone call or through VoIP services like Google Meet, Zoom, Skype, and any other digital conferencing application. Afterward, we edit everything in post to make everything sound perfect.
If you want to really get the most from your podcasting, you can also rely on our video production services in Charlotte to film the podcast as well as record the audio
Let’s talk
to see if we’re the right content partner
for your business goals
We work with businesses that understand marketing as an investment. Let’s discuss whether we’re a good fit.
We respect your privacy and will only use your details to provide relevant information. No hard sales pitch, guaranteed.
You supply the talent, we supply the ENGINEER, EQUIPMENT, & producer
Podcast production involves:
timing each segment
planning the rundown of each episode
creating a content flow that achieves your brand’s goals
This process is called producing, and it requires an independent third-party professional to oversee the planning of each podcast and the direction of the podcast during recording and editing.
Your Business’ Podcast Strengthens Customer Connections
At Charlotte Content Marketing, we provide production services for podcasts in Charlotte, NC, and the surrounding area for business owners who want to do more than drive traffic to their websites.
Podcasts are an engagement strategy that can increase reach and give a brand personality.
In addition, through repeated consistency in production, content planning, and oversight, podcasts can place your brand top-of-mind when choosing between your company and a competitor.
The Benefits of
Podcasting
for Your Business
Podcasting offers a range of benefits when it comes to marketing your business and building stronger customer relationships.
Below are just some of the ways our podcasting solutions can help you achieve your goals:
Producing a quality podcast that offers valuable content establishes and maintains brand authority
A podcast can engage customers, prospects, & leads through thought-provoking discussion
Podcasts serve as on-the-go marketing opportunities for your products & services
Podcasts can double as sponsorship opportunities to generate additional revenue or enhance existing business partnerships
Podcasts can be hosted on your brand’s website, social media properties, video-sharing sites, & podcast-specific services
3 Podcasting Tips for Amazing Content
If you’ve never created a podcast before, the process of planning and getting ready can be the most challenging part.
The good news is that podcasting isn’t hard once everything is prepared ahead of time, and it can be a fun and valuable way to share content and engage customers, prospects, and leads.
You can also consider selling podcast memberships for exclusive content to monetize your podcast, and sponsorships for established podcasts can also bring in additional revenue.
Below are 3 quick podcasting tips for amazing content marketing:
1. Don’t Worry About Mistakes
One of the biggest fears people have when starting a podcast is making mistakes.
Look, mistakes are going to happen. Even the most seasoned podcaster messes up. Even if you do make mistakes, we can clean things up in post.
2. Speak From the Heart
You always want to put out authentic content that connects when podcasting.
When you partner with Charlotte Content Marketing, we will work with you to create a strategy that works so that you can promote your brand while authentically engaging with your customers.
3. Bring on Guests
Even if you’re an incredibly engaging speaker, your content marketing strategy should involve guest podcasting.
When you invite others in your industry to appear on your podcast, you may find that they will reciprocate and invite you to be a guest on their podcast.
This creates an excellent opportunity to cross-promote your brand to a new audience.
CONTACT US
CONTACT US
Let’s talk
sTRATEGY
We partner with businesses that understand marketing as an investment, not an expense. If you're ready to build a content strategy that's designed to win, tell us about your project.