Podcast
Production & Editing
Charlotte Content Marketing offers onsite podcast recording in the Charlotte Metro as well as professional editing to engage your audiences & boost brand authority
Podcasts are an effective form of content that serves your brand in multiple ways
If you’ve been thinking about creating a podcast for your business, way to go! That’s smart! At Charlotte Content Marketing, we offer podcast production services in Charlotte NC & the surrounding area to help brands like yours.
Below are just a few of the many benefits of podcasting:
Producing a quality podcast that offers valuable content establishes and maintains brand authority
A podcast can engage customers, prospects, & leads through thought-provoking discussion
Podcasts serve as on-the-go marketing opportunities for your products & services
Podcasts can double as sponsorship opportunities to generate additional revenue or enhance existing business partnerships
Podcasts can be hosted on your brand’s website, social media properties, video-sharing sites, & podcast-specific services
Onsite
Podcast Recording
in Charlotte NC
While you can record your own podcast, ensuring your production quality sounds professional and polished requires the right equipment and years of digital audio production experience.
We Provide Onsite Podcast Recording in Charlotte NC
At Charlotte Content Marketing, we have a remote rig that allows for live, onsite podcast recording of up to four speakers at once or two remote guests and two onsite speakers. In fact, we can also tailor the recording process to include three onsite speakers and one remote guest.
We Can Record Multiple Remote Guests
Remote guests can be recorded via phone call or through chat services like Google Meet, Zoom, Skype, and any other digital conferencing application. Afterward, we edit everything in post to make everything sound perfect.
If you want to really get the most from your podcasting, you can also rely on our video production services in Charlotte to film the podcast as well as record the audio
When you partner with Charlotte Content Marketing, you receive production services that include:
Content strategizing and calendar planning
Content collaboration to tie in podcast topics with other content on your brand’s site and socials
Episode direction during recording or post-production editing
We can supply bumper music/stingers as well as editing, so you don’t have to worry about mistakes
We can also help you post and promote your podcasts upon completion
You supply the talent, we supply the producer
Podcast production involves:
timing each segment
planning the rundown of each episode
creating a content flow that achieves your brand’s goals
This process is called producing, and it requires an independent third-party professional to oversee the planning of each podcast and the direction of the podcast during recording and editing.
At Charlotte Content Marketing, we provide production services for podcasts in Charlotte, NC, and the surrounding area for business owners who want to do more than drive traffic to their websites.
Podcasts are an engagement strategy that can increase reach and give a brand personality. In addition, through repeated consistency in production, content planning, and oversight, podcasts can place your brand top-of-mind when choosing between your company and a competitor.
3 Podcasting Tips for Amazing Content
If you’ve never created a podcast before, the process of planning and getting ready can be the most challenging part. The good news is that podcasting isn’t hard once everything is prepared ahead of time, and it can be a fun and valuable way to share content and engage customers, prospects, and leads.
You can also consider selling podcast memberships for exclusive content to monetize your podcast, and sponsorships for established podcasts can also bring in additional revenue.
Below are 3 quick podcasting tips for amazing content marketing:
1. Don’t Worry About Mistakes
One of the biggest fears people have when starting a podcast is making mistakes. Look, mistakes are going to happen. Even the most seasoned podcaster messes up. Even if you do make mistakes, we can clean things up in post.
2. Speak From the Heart
You always want to put out authentic content that connects when podcasting. When you partner with Charlotte Content Marketing, we will work with you to create a strategy that works so that you can promote your brand while authentically engaging with your customers.
3. Bring on Guests
Even if you’re an incredibly engaging speaker, your content marketing strategy should involve guest podcasting. When you invite others in your industry to appear on your podcast, you may find that they will reciprocate and invite you to be a guest on their podcast. This creates an excellent opportunity to cross-promote your brand to a new audience.