Case Study
Ground FX Landscaping & Water Features
About This Project
This project required market research, SME interviews, website design and development, and ongoing content development, as well as SEO for Ground FX Landscaping & Water Features in Rock Hill, SC.
As an accompllished landscape design firm that had recently moved its operations to the Carolinas, Ground FX Landscaping & Water Features required a full website redesign, website content, ongoing blogging and SEO, Local Business Profile management, and content strategy.
Challenge
One of the biggest challenges faced by Ground FX Landscaping & Water Features was the firm’s relocation from Pennsylvania to Rock Hill, SC. In addition to updating the company’s web presence to reflect its new address and customer base, a complete website redesign was needed to update the look and feel of its presence in the Carolinas.
Another challenge faced during this project was that a separate company with a similar name had previously owned the domain name being used for the website redesign. Existing links and citations included incorrect information regarding the former URL owner.
As Ground FX Landscaping & Water Features was new to the Rock Hill region, the company had no web presence and was not found at all in local search results.
Strategy
The first part of our strategy involved redesigning the Ground FX Landscaping & Water Features website. This involved working closely with management to select the elements and develop the brand voice that was used to connect Ground FX with customers in the Carolinas.
We then conducted competitor analyses and keyword research to identify targeted keywords for the website’s content. Pages were explicitly created to target the service offerings of Ground FX, but care was taken to reduce keyword cannibalization, which can lead to lost opportunities.
Ongoing blogging was implemented alongside social media marketing efforts to promote the site and Ground FX Landscaping & Water Features in the Rock Hill region. These posts received shares from customers and business partners in the local area, furthering exposure.
We also worked with Google to ensure the Local Business Profile was attributed correctly to the Rock Hill area and checked and corrected online citations that pointed to Ground FX Landscaping & Water Features back in Pennsylvania. Lastly, we ensured that corrections were made to citations that misdirected web visitors to the previous owner of the URL.
Result
As a result of working with Charlotte Content Marketing, Ground FX Landscaping & Water Features experienced an increase of over 20% in online visibility in three months, received over 100 local clicks and dozens of customer contact requests, saw over 12,000 impressions, and now has all of the company’s selected keywords ranking in top positions on Google.
The firm also gained the coveted Featured Snippet section in Google search results for select local keywords. As a result, Ground FX Landscaping & Water Features has begun expanding and even hired its first local partner after retaining the services of Charlotte Content Marketing.
“After working with Charlotte Content Marketing, we received more calls in four months than in the last four years combined. We recommend Charlotte Content Marketing to anyone who wants to engage customers and gain more visibility on the Internet.”
