Thought
Leadership
Content
What does it mean to be a thought leader? Although this term has become a bit of a buzzword in recent years, the fact is that how you position yourself and your brand matters. This is particularly true online and, more specifically, on social media. Thought leaders are influential business owners and professionals who draw attention when they speak. Their social media posts get shared, and their opinions often become adopted by people around them
What is Thought Leadership Content?
Thought leadership content is content that is specifically designed to highlight the ideas and opinions of leaders in various industries. Unfortunately, most professionals who are thought leaders are too busy to create this type of content themselves. This can lead to missed opportunities for building business relationships.
Thankfully, thought leaders in Charlotte, NC, and the surrounding Metro can count on Charlotte Content Marketing to handle all of the hard work. We meet with thought leaders, executives, innovators, and disruptors to share their stories, ideas, opinions, and experiences. If you’re looking for a way to stand out in your industry, having thought leadership pieces crafted by expert content developers and published on sites like LinkedIn and in industry publications can open new opportunities.
Our Process in Crafting Thought Leadership Pieces
When you partner with Charlotte Content Marketing, we set up a kickoff meeting to discuss your project and get a high-level overview of your needs. We work with you to set goals that are specific to your needs so that your interview covers the most pertinent information and conveys your leadership ability.
Crafting Your Unique Thought Leadership Content
Once your interview is completed, our writers will take the data and create your piece. We take the time to understand the nuance behind each point and weave together your story in an engaging manner that presents you and your company in the best possible light. We also take into consideration your personality, your branding, and your vision to create content that is uniquely yours.
You can also take advantage of our video content production services in Charlotte to provide added value to your customers. Video content featuring thought leaders can be used to tell your brand’s story in your own words.
Publishing Your Thought Leadership Piece
Depending on your goals, we can distribute your thought leadership content to various online outlets based on your industry. We also encourage you to publish the content yourself on any professional social media networks of which you are a part. You retain all copyright to the content and can publish the content under your name and authorship.
Our Personalized Interview Process
We then set up an interview with you that can be held in person or digitally. During your interview, we cover the points drafted during your kickoff session, but we also encourage you to speak freely. We go where your interview takes us as you never know what kind of wisdom can come from the free exchange of ideas. We also track the interview using the outline established in your kickoff meeting to ensure we hit all of the right beats to form the basis for your thought leadership content. We are also happy to sign and adhere to any NDAs required for thought leaders in sensitive industries.
Edits, Additions, & Deliverables
After completing your draft, we present the content for review. If edits or additions are needed, our team will work with you to shape the content to your satisfaction. Our goal is always to provide unique, informative content that highlights your position as a thought leader in Charlotte, NC, and the surrounding area.
