Marketing for
Legal Professionals
in Charlotte, NC
At Charlotte Content Marketing, we specialize in providing comprehensive content marketing for legal professionals in the Charlotte Metro region.
We understand that you’re busy tackling complex and challenging matters for your clients. You don’t have the time to devote to market research and content development. Frankly, you have more important things to do with your time.
Our digital marketing agency for lawyers in Charlotte makes it easy to maintain an ongoing conversation with the community through content marketing solutions. We focus on the values of transparency and trust as we know that your legal services are built upon these pillars.
As a legal professional in the Charlotte region, you provide invaluable services to our community. Attorneys and law practices simplify complex matters while protecting the rights of Charlotte-area residents and business owners.
Forming a personal connection with your clients is one of the most important aspects of building trust, and content marketing is one of the most effective strategies to achieve this goal.
What Makes Legal Content Marketing Different?
Content marketing for lawyers in Charlotte, NC, requires a heightened approach to detail and brand awareness. The issues your clients deal with carry a lot of gravity, and you can’t take chances with your messaging.
Our team has years of experience developing content for attorneys and law firms, and we take our role in representing your reputation very seriously. From your kickoff session through to our weekly reporting, we provide ongoing communication to refine your strategy to reach the right client groups in the Charlotte region.
How We Help Attorneys & Law Firms in the Charlotte Region
Your legal practice and clients are unique, and you know the value of personalized strategy. At Charlotte Content Marketing, we extend this thinking to your marketing strategy by crafting customized content based on the needs of your clients and practice.
Your content should always speak to the things that matter most to your clients. This forms closer relationships, builds enduring trust, and promotes confidence and peace of mind in choosing your legal services. Below are just a few ways we achieve this:
Thought Leadership Content
Your role as a legal professional in the Carolinas is one that uniquely positions you to be a thought leader. People look to you for advice, opinions, and guidance. Using thought leadership content, we promote you as the trusted choice for legal services in the Charlotte region.
Thought leadership content can be crafted around specific events or ideas, but it can also include your general knowledge of areas of the law. Through publication on sites like Mondaq and LinkedIn, thought leadership content serves the purposes of boosting your reputation and providing ample fodder for potential clients searching for your services.
Informative Blog Content
Client education is central to your practice. An educated client is one who makes cases easier to manage, and you also empower your clients when you provide solid, researched direction.
Consistent blog content on your practice’s website not only provides a firm footing and peace of mind for your clients and prospective clients – it also builds trust and forms a personal connection, both of which are central to attracting and maintaining ongoing client relationships in the Charlotte region. As an added benefit, fresh updates to your practice’s website via blogging serve as a ranking factor for search engines, providing the opportunity to rank higher in search results in Charlotte.
Ebooks and Client Education Materials
You can also provide potential clients with knowledge and information through eBooks and other client education materials. The legal landscape can be complex, but you have the opportunity to be the hero prospective clients need by providing a sound education.
Ebooks and other client education content can also be used to attract potential clients when you provide these materials on your website. Although lawyers in Charlotte and around the country are not able to directly solicit clients, marketing your practice through general legal information content is a great way to draw attention to your services.
Informational Video Production
Video content is one of the most effective ways to promote your experience and knowledge as a legal professional. While you can’t advertise your services as an “expert” nor solicit your services, you can demonstrate your authority on legal matters through informational video content offered to the general public.
Creating videos to share tips and strategies to help people better understand their options in legal matters increases the chances of getting the cases you want.
Our Work is Subject to Legal Industry Marketing Laws and Regulations
All of the legal content we produce at Charlotte Content Marketing is thoughtfully crafted by experienced writers and marketing strategists, but we also ensure that all content is checked against laws and regulations that pertain specifically to the clients we serve. Some of the agencies we write in accordance with include:
The Federal Trade Commission (FTC)
The American Bar Association (ABA)
The North Carolina State Bar
Agencies & associations as they apply to your practice & practice area
Our content marketing services for legal professionals in Charlotte are designed to meet the expectations of your profession as well as your clients. We understand that you can’t take chances when writing for legal audiences, so we ensure that our team is well-equipped to handle various practice areas before any content development even begins.
Contact us.
hello@charlottecontentmarketing.com
(704) 323-6762
Serving the Charlotte, NC Metro Region & the World
Serving your clients in the Charlotte Metro and across North Carolina keeps you busy. At Charlotte Content Marketing, we value your time, so we provide a no-obligation consultation streamlined to learn about your needs and find ways to attract more clients using content marketing solutions.