Content Marketing Services
How Content Marketing Helps
Charlotte NC
Business Owners
Content marketing is a proven long-term inbound marketing strategy for improving search engine rank, boosting customer engagement, generating leads, and driving conversions.
Your Charlotte-area business is competing in a global economy, and the struggle for consumer attention becomes more fierce with each passing day. The Charlotte region has experienced tremendous growth over the past two decades, and your business needs to do everything it can to stay ahead in the digital economy.
What We Do
We create unique, personalized content strategies and develop targeted, consistent content for our clients that is designed to improve customer engagement and retention. As an added bonus, we help clients establish and support industry authority and bolster branding efforts using human-written, high-quality content that takes advantage of the power of search engine optimization (SEO).
In a nutshell, content marketing in Charlotte, NC involves the planning, conceptualization, development, and implementation of quality content that incorporates SEO best practices. At Charlotte Content Marketing, we account for search intent, how content fits into overall marketing strategy, and how content supports your branding efforts. Our content development experts also analyze ongoing content strategy efforts to better position our clients as needs and markets evolve.
Local Marketing in Charlotte NC
We’re proud to provide local digital marketing in Charlotte that business owners can turn to for personalized solutions. First, our team takes the time to get to know your goals, vision, challenges, and opportunities. From there, we create compelling content strategies designed to help your brand gain greater visibility in search results and connect with customers on a personal level. We then analyze and refine your campaigns to maximize your ROI and reach the right customers.
What is Content Marketing?
Content Marketing is a long-term inbound marketing strategy combining text, graphics, audio, and video content with SEO to tell your brand's story. When you use content to market your Charlotte NC business, you have the opportunity to:
Establish & support brand authority
Engage with customers
Generate leads & drive conversions
Improve rank and visibility in search results
Create brand loyalty
Promote your brand on social media
Our Process
1. Define your
target
audience
We define your target audience through industry and market research, the creation of buyer personas, and research involving user-generated content across the web. We then develop content themes to be used across all campaigns to speak the language your customers speak and provide them with content that resonates.
Our focus during this phase is to create a framework in which your brand and goals coalesce with your customers’ needs and desires.
We also invest in deep competitor research to see where your brand stands compared to your competition on the web. This helps our team to develop winning strategies that position your brand at an advantage while gaining ground for the right keywords and audience.
2. Set goals
and KPIs
We then set goals and KPIs that are in lockstep with your vision. Whether you want to increase leads, drive conversions, engage on a more personal level, direct attention to a specific initiative, or something else entirely, we can create KPIs to accurately measure your ROI and the progress of your content marketing campaigns.
These will be vital as we move customers along the buyer journey to see where our efforts are paying off and where work can be done to improve your campaigns.
3. Content
strategy
development
After completing our research and clearly defining goals, we begin developing your content strategy. Each content strategy is different because your business is unique.
Content strategy development involves conducting a complete audit of your existing content to define strengths and gaps and undertaking keyword research for SEO purposes.
This is also where we create a content calander that guides content development and distribution. We also decide on formats and distribution channels to maximize the impact of our content marketing solutions.
4. We create
your
content
Our content marketing professionals in Charlotte will begin developing your content based on your personalized strategy and content calendar.
Of course, not all types of content are suitable for all strategies, but we will work with you to find the right resources to achieve your goals.
During this part of your plan, we may need to conduct interviews with your team depending on the depth of content, level of personalization, and your goals.
5. Content is
optimized
for search engines
After content has been created, we review it to ensure that it incorporates the right keywords for your goals and utilizes SEO best practices.
This step is not as crucial for email marketing resources like newsletters and eBooks, but we still adhere to the keywords generated from our research since these will play a large part in your overall content strategy and branding efforts.
6. We promote
your
content
Promoting your content can be done in many different ways. Your website and social media pages are great resources for posting content, but promoting your content through guest blogging and podcast guest hosting opportunities is also important.
We can reach out to influential people who can serve as vital resources to promote your content and brand, and our team can also work with you to put together email marketing campaigns to get your content distributed.
Social media also makes a fantastic resource for promoting certain types of content. We evaluate all opportunities to hone in on the best targets.
7. We analyze
and optimize
We engage in ongoing analytics to track the progress of your campaigns. Our team provides comprehensive reporting on a scheduled basis to see where our efforts are paying off and where we can focus more on improving your ROI.
We also meet regularly with each client to provide one-on-one insight and guidance to improve the work already done.
Website Content
The content on your website needs to be supported by your content pillars and content strategy. Combined with SEO, quality website content drives visibility on the web, customer engagement, and brand authority. Click to learn more about our website content services.
Thought Leadership Content
We tell highlight your experience and innovative thinking through in-depth thought leadership content. Our team creates your story in a compelling manner that highlights your position as a leader in the Charlotte Metro. Learn more about our thought leadership content in Charlotte.
Blogging
Blogging is one of the main ways your Charlotte-area company can engage with customers, establish brand authority, and generate leads. Consistent blog posting also refreshes your site and helps to establish trust. Learn more about our blog writing content services in Charlotte NC.
Video Content Production
Our video production capabilities offer professional video content development that excites and engages. Docu-style video, animations, sizzle reels, business highlights, commercials, and more are available through Charlotte Content Marketing. Learn more about our video content production solutions.
E-Mail Marketing
Email marketing provides your Charlotte-area business with opportunities to engage prospects, qualify leads, and nurture customer relationships long into the future. Learn more about our email marketing solutions.
eBooks
eBooks serve as engagement opportunities, and as lead magnets, can be fantastic ways to move prospects further down your funnel. eBooks can also be shared, allowing your business to reach more potential customers at no cost. Learn more about our eBook writing services in Charlotte NC.
Local Business Profile Management
A Google Local Business Profile is one of the keys to driving local traffic to your site and attracting local customers in the Charlotte Metro. We take the stress out of LPB management and handle all of the details for your brand. Learn more about our Local Business Profile management solutions in Charlotte.
Landing Pages
Landing pages are used primarily in paid ad campaigns and email marketing for lead generation and conversions. These pages must include focused, tight content specifically tailored to promote action and drive conversions. Click to learn more about our Charlotte NC landing page services.