Video
Content Production
Video storytelling is the cornerstone of content marketing in Charlotte and beyond. When you want to connect on an emotional, visceral level, video provides a window into the soul of your brand like no other medium. Video content production is also the perfect companion to text content for building the pillars that support your content marketing efforts.
At Charlotte Content Marketing, we’ve partnered with Lemonlight to bring our clients professional video content production services in Charlotte. Through this partnership, our digital marketing agency in Charlotte is able to expand your brand’s ability to reach customers, influence purchase decisions, and build brand awareness and authority.
Lemonlight has been trusted to produce video content for companies that include Meta, Airbnb, Pandora, and more, and this partnership allows our team to better serve our clients in the Charlotte Metro region.
The Benefits of Video Content Marketing
Video content gives your business the chance to make an impact. You’re facing incredible competition in the digital space, and you need to find ways to stand out. Recording video content on your smartphone is fine for quick social media updates, but you need professional video content development in the Charlotte Metro region if you really want to reach buyers.
Using video, we open new avenues to express your brand’s unique identity. This is vital for branding and produces more opportunities for viral sharing. Video storytelling is also the preferred medium of younger buyers, and video marketing gives your brand an edge in the digital economy.
Types of Video Content We Offer
There are many ways to use video to attract and retain customers. Below are some of the most popular:
Explainer videos
Commercials
Lifestyle content
Broadcast content
Event sizzle reels
Animated videos
Product & service demos
Service recognition videos
Social media ads
Ways to Use Video Content
No matter your industry in the Charlotte Metro region, your brand can benefit from video content marketing. Below are a few ideas to get you thinking about how video can tell your brand’s story:
Create video content demonstrating customers enjoying your products or services
Showcase events that your business holds in the Charlotte community
Tell the story of your brand through video content highlighting your workplace and employees
Interview prominent employees on camera to let customers hear your story in your own words
There’s no wrong way to tell your story through video, and we can be as creative as you would like. Our goal is to seamlessly marry your content strategy with our approach to video content production in Charlotte to provide more opportunities to impact customers.
Video Content Samples
How to Use Marketing Video Content Effectively
The most important aspect of video production in partnership with content marketing is to tell a story. Our goal is to share your story with your customers to define the brand experience. We’re able to be creative in this regard as your story is unique. We share stories that resonate with audiences, making a lasting impression and creating a content experience that people will want to share.
Prominently featuring video content on your brand’s website is crucial to get the most from your investment, but we can also create edits from your video that can be shared on social media and incorporated into other aspects of your content marketing strategy.
