Social Media
Marketing
Social media marketing requires a thoughtful engagement strategy, quality content, and a creative partner who understands the psychology of social.
At Charlotte Content Marketing, we partner with dedicated, experienced social media marketing experts who provide management solutions, consulting, and content development strategies for brands across the Charlotte NC Metro, the Carolinas, and the world.
Turn Likes into Leads:
Expert Social Media Marketing
in Charlotte NC
The Benefits of Social Media Marketing for Businesses in Charlotte, NC
It’s hard to believe, but social platforms are less than two decades old. Despite this, social media is an ingrained part of everyday life for many people, influencing everything from purchasing decisions to personal preferences.
For business owners in the Charlotte Metro, social media marketing is a golden opportunity to reach new buyers and engage existing customers.
A solid social media marketing strategy alongside content marketing is vital for success in the Carolinas!
Below are just a few of the many reasons why social media marketing needs to be a part of your content marketing strategy:
Social media content can result in increased engagement
Social media personalizes the customer experience
Social media increases website and storefront traffic
Social content encourages sharing and word-of-mouth marketing
Social content humanizes brands, allowing consumers to relate
Social content can send trust signals to search engines
BUILDING. FOSTERING. FURTHERING.
Our motto has been and continues to be “Building, Fostering, Furthering,” as these are the pillars of content marketing.
Through social media, your business can connect with customers, leads, and prospects on a personal level, engaging followers and leading them along the buyer journey.
Our Social Media Marketing Experts
Our social media marketing content experts are here to do the heavy lifting, allowing your brand to receive ongoing support, updated content relevant to your audiences, and a personalized approach to increased social media engagement.
We want to get to know your brand, but more importantly, we want to get to know your customers.
Our Social Media Marketing Services
Social Media Engagement Strategy Development
We partner with social media marketing experts who learn your brand and customers to create powerful engagement strategies. Your social media marketing strategy is the foundation of all your social media content, and it needs to be designed with a purpose.
Our social media marketing pros target your customers’ pain points, overcome challenges before they’re raised, and answer questions before they’re asked.
With a solid social media strategy in place, your social profiles see an increase in engagement because we target what matters most to your customers specifically.
Content Calendar Planning
Planning is crucial for social media marketing, but spontaneity is also essential.
At Charlotte Content Marketing, our social media marketing management specialists create calendars that provide both planning and freedom by working with your brand to lay out the customer journey.
With a content calendar in place, we can create engaging content that considers new promotions, revamped services, re-branding efforts, company news, charitable efforts, and more.
At the same time, we capitalize on trends and industry news that matters to your customers, creating a stronger connection and improving engagement.
Content Development & Graphic Design
Relatable content and eye-catching designs are at the heart of social media engagement. Your brand’s customers and fans want to feel like they’re a part of your ecosystem, and your social media content is the key to connecting, engaging, and retaining.
We specialize in content development for social media marketing campaigns, and we work closely with our clients to develop engaging content that resonates and truly sells the experience of working with the brands we represent.
Profile Feedback & Engagement
Everyone is busy these days, but if you’re a business owner in a city like Charlotte, NC, you’re likely swamped. Let Charlotte Content Marketing make life easier by allowing our social media marketing pros to handle profile feedback and engagement.
We can respond as your brand on your social media profiles whenever customers leave comments or send messages. We work with you to ensure your brand standards and voice are upheld in every interaction, and we keep our clients up to date on any questions or customer concerns.
Analytics & Reporting
We provide ongoing analytics tracking and monthly reporting to see where our efforts are making the most impact and where improvements can be made.
This not only demonstrates ROI for our social media marketing clients but it allows our team to make adjustments to social media strategies and content development.
