The AI Click Crisis: Why Google’s AI Overviews Are Killing Organic Traffic (and What You Can Do About It)
The evidence against AIOs generating clicks is overwhelming, based on extensive research from SEO titans like Ahrefs. Their studies reveal significant drops in Click-Through Rates (CTR), particularly for high-value informational keywords.
But, herein lies the rub: While click through has gone down for informational queries, we’ve been ahead of the curve for at least a year now. The truth is that AI does a decent job at answers questions. We won’t go into all of the ins and outs of generative AI and how it works, but essentially, these models train from massive amounts of data available on the web (think Wikipedia, only interactive.)
Because AI can answer basic questions like “How many cups are in a gallon?”, you’re going to lose clicks if that’s the kind of content you’re producing. Plain and simple, top-of-funnel content that used to draw in potential customers is no longer viable.
In other words, if AI can reproduce the answer, that’s not the kind of content you want to target.
Dos and Donts of Using Reddit for Your Business’ SEO Strategy
Reddit and SEO can be the perfect pair, but only if you use them wisely. In this episode of The Charlotte Content Marketing Podcast, CCM Founder Andrew Rusnak discusses the dos and donts of using Reddit as a part of your business’ SEO strategy.
Blogging in 2025: Are Blogs Still Relevant?
Is blogging still relevant in 2025? Is AI the answer to web content? Do search engines care about blogs? In our latest Knowledge Center article, we shed light on the status of blogging in 2025, how AI has changed the game, and what you can do to ensure your efforts pay off for years to come!
Should You Appear in Your Business’ Ads?
Our latest video highlights the potential pitfalls of featuring yourself or your employees in your business’ videos. Learn how to avoid common mistakes that may cause a rift in the workplace and damage your reputation.
AI in Web Design: Is It Hot Garbage?
In this episode of The Charlotte Content Marketing Podcast, Founder Andrew Rusnak speaks with Jody Depp, owner of The Curated Pixel, about AI, web design and development, and whether or not AI is a good choice for your website. Learn more about The Curated Pixel on the web at www.curatedpixel.com.