Should You Trust Content Marketing Research?

In our most recent video podcast, Andrew Rusnak, founder of Charlotte Content Marketing, talks about the implications of relying solely on Internet research. We ask and answer questions like:

• Can online research be trusted?

• Should you verify your sources?

• Is anecdotal evidence a good thing?

• How do search engines treat inconsistent research & reporting?

Learn how to navigate the complexities of online research to give your customers the best experience possible with your brand. You’ll also benefit by building brand authority and may even see benefits when it comes to SEO and greater visibility on the web.

Should you blindly trust content marketing research you find on the web? Maybe, maybe not, but it’s always best to verify any info you put out as fact to your customers. This video podcast explores why you should use trusted sources & whether it makes sense to trust your own anecdotal evidence.

Content marketing is about connecting with audiences, and you can’t do that if your facts are flawed. Charlotte Content Marketing Founder Andrew Rusnak talks about the pitfalls of using bad research and what you can do to avoid these problems in our latest video podcast.