Updating Older Content to Increase Search Engine Rank
Updating content on your website may not be something you think about often. After all, you’re always being told by digital marketing companies to focus on creating new and engaging content. While it’s true that your business does need new and engaging content on a continual basis, updating older existing content can actually be really beneficial. Updating older content is a cost-effective way to use existing assets to boost search engine rank and engage customers and leads.
What's the Real Purpose of a Blog?
No matter how you define a blog, you can't deny that they're everywhere. I've seen some companies go all out with their blogs, posting content multiple times daily, with pictures, videos, comment sections, and everything else that sparkles and shimmers. But, on the other hand, more often than not, I see blogs that look like ghost towns. These are blogs on company sites that were last updated six months ago, and the content that does exist is short and contains very little value.
Likes and Shares Are Not Leads: How to Use Social Media Content Effectively
Here is a fact you may not want to hear: Likes and shares on social media are not leads. They may make your brand feel good, and we can’t lie – they do offer some validation and possibly some exposure - but they are not leads.
What this means for your content marketing strategy is that you could be wasting valuable time, talent, and resources if you’re busy chasing likes instead of focusing your efforts elsewhere.