Although relatively new to the Carolinas, Ground FX Landscaping & Water Features has been creating artisan paver designs and custom water features on the East Coast for over a decade. With Scott at the helm, the company has been praised for its innovative design work and meticulous attention to detail in both residential projects and commercial property installations. Despite all of the brand’s success, Scott always goes back to his down-home roots.

In 2010, I had no idea that I was about to embark on a grand journey. Having just gotten into content marketing and learning as I went along, all kinds of new concepts were being thrown my way. Needless to say, I found myself juggling a number of tasks while wearing lots of hats. I was tasked with not only writing digital content but also digging deep into the psychology of clients, readers, consumers, business owners, Internet trolls, and other marketing professionals – the list was endless.

Business owners in Charlotte always reach out to Charlotte Content Marketing, wanting to know: “What can you do to attract more customers when the economy is rough? I want to know how to get more customers for my business in Charlotte.” It’s no secret that everyone feels the pinch in 2023, making it difficult to continue business as usual. To help business owners in the Charlotte Metro get more customers in the door, we’ve compiled a list of seven low-cost/no-cost lead-generation strategies to keep customers engaged when the economy feels a bit iffy.

We get asked all the time about how to go viral on Twitter or how to go viral on YouTube. Many business owners see content racking up millions of views on social media and want in on the action. This, of course, makes sense since views equal dollars, right? Well, not so fast. The truth is that virality is a vanity metric on its own, and going viral on social media doesn’t mean anything if you can’t leverage viral content to attract customers. At the end of the day, going viral serves no purpose if it doesn’t support your goals and your company’s bottom line.

You probably hear about trust and loyalty in business all the time, but have you ever really asked yourself, “Why is it important to build trust with customers?” After all, they aren’t your friends or family, and you aren’t giving them your bank passwords – so why is building trust with customers a top priority for so many business owners? It’s true that customer trust and loyalty are vital for business success, but for too many business owners, trust and loyalty have become mere buzzwords with no plan or substance behind them.