When Microsoft partnered with OpenAI and released ChatGPT inside Bing, many questions started to arise: What will search look like? Will sources be cited? Can searchers still expect to click links to learn more?

Google’s upcoming release of the Search Generative Experience (SGE) looks like it’s taking lessons from the clamoring masses by showcasing a diversity of opinions and experiences.

To do this, Google will feature content from many sources in its search results using a feature dubbed “Perspectives.” This is good because it opens so many new avenues for content development. Instead of adhering to rigid SEO standards, there will presumably be more flexibility to use content for branding and to speak to buyers.

Although relatively new to the Carolinas, Ground FX Landscaping & Water Features has been creating artisan paver designs and custom water features on the East Coast for over a decade. With Scott at the helm, the company has been praised for its innovative design work and meticulous attention to detail in both residential projects and commercial property installations. Despite all of the brand’s success, Scott always goes back to his down-home roots.

In 2010, I had no idea that I was about to embark on a grand journey. Having just gotten into content marketing and learning as I went along, all kinds of new concepts were being thrown my way. Needless to say, I found myself juggling a number of tasks while wearing lots of hats. I was tasked with not only writing digital content but also digging deep into the psychology of clients, readers, consumers, business owners, Internet trolls, and other marketing professionals – the list was endless.

Business owners in Charlotte always reach out to Charlotte Content Marketing, wanting to know: “What can you do to attract more customers when the economy is rough? I want to know how to get more customers for my business in Charlotte.” It’s no secret that everyone feels the pinch in 2023, making it difficult to continue business as usual. To help business owners in the Charlotte Metro get more customers in the door, we’ve compiled a list of seven low-cost/no-cost lead-generation strategies to keep customers engaged when the economy feels a bit iffy.

We get asked all the time about how to go viral on Twitter or how to go viral on YouTube. Many business owners see content racking up millions of views on social media and want in on the action. This, of course, makes sense since views equal dollars, right? Well, not so fast. The truth is that virality is a vanity metric on its own, and going viral on social media doesn’t mean anything if you can’t leverage viral content to attract customers. At the end of the day, going viral serves no purpose if it doesn’t support your goals and your company’s bottom line.