In the latest episode of The Charlotte Content Marketing Podcast, I discuss the issue of ethics in content marketing. More specifically, I cover the topic of omission and discuss whether leaving out information is unethical.

I believe this topic is crucial for all business owners. From enterprise-level corporations down to local retailers and everything in between, it’s vital to consider whether what you’re doing in your marketing is ethical or not.

In this post, we’re going to examine ethics in marketing as a general topic, but we’re going to look more into omission in marketing. I want all of our clients here at Charlotte Content Marketing to have a better understanding of what we consider ethical and unethical. Beyond that, however, I want to provide you with tips and some things to think about when it comes to content marketing and ethics.

“Buy now!” “Contact us today!” “Subscribe!”

All of these are examples of calls to action, also known as CTAs. You use a call to action in digital content to, well, encourage someone to take action, but what makes a great call to action?

I mean, look, the above examples are fine. They’re simple and clear, and they use plain language that focuses the intent on someone taking an action that you want. But these aren’t really “great” calls to action, at least not on their own. So, you may be asking yourself, “How do I write a great call to action?”

In our latest video podcast, Charlotte Content Marketing Founder Andrew Rusnak shares his story of transitioning from the television industry to content marketing.

He recounts the things that led him to the digital marketing field, and he also shares tips and guidance for people who are considering a career in content marketing.