Storytelling in content marketing means to relate to your customers on a personal and emotional level. Learn more in our latest video podcast.

Lancaster, SC, may not be the first place you think of when you consider premium eyewear from top designers, but David Ghent is on a mission to change that. David is the founder and owner of Eyewear by David, a boutique eyewear shop that offers access to exclusive fashion trends in glasses and sunglasses, including frames from brands like Monoqool, NW 77th, LaFont, and Silhouette.

Before you begin dating someone, you have to attract them. As humans, we do all kinds of things to attract potential dating partners, including wearing nice clothes to look our best (first impressions and all), hitting spots where matches might be found, and showing off our best features.

Well, content marketing uses the same approach. To draw a parallel, you don’t just walk up to someone you’re interested in and say, “Hey, let’s be a thing.” Instead, you might make eyes at them from across the room, or you make sure you sit close to them in a crowded club.

You want to capture their attention to see if they reciprocate. If they do, you move on to the next step. In a sense, you need to see if there’s a spark and where that spark leads.

A few weeks ago, we got our hands on some cool new tools from Google: Bard and SGE. Limited access has been provided to users across the country for the time being, but these tools will be available to everyone eventually.

Right now, you can try to get access by signing up with Google Labs, but there’s no guarantee that will work. And no, we’re not special. We signed up like everyone else.

When Microsoft partnered with OpenAI and released ChatGPT inside Bing, many questions started to arise: What will search look like? Will sources be cited? Can searchers still expect to click links to learn more?

Google’s upcoming release of the Search Generative Experience (SGE) looks like it’s taking lessons from the clamoring masses by showcasing a diversity of opinions and experiences.

To do this, Google will feature content from many sources in its search results using a feature dubbed “Perspectives.” This is good because it opens so many new avenues for content development. Instead of adhering to rigid SEO standards, there will presumably be more flexibility to use content for branding and to speak to buyers.