B2B marketing is a tough nut to crack. While B2C sales often come down to reviewing customer personas and following consumer trends, B2B is something else entirely. Why is B2B marketing so hard? After all, you would think that marketing your products and services as a business owner to other business owners would be easier. You’re all in the same boat, right?

Well, not so fast there, young entrepreneur (You may not be young, but let’s pretend because it makes me sound wise.) You’re partially right in your thinking, but you’re also missing some major variables.

Storytelling in content marketing means to relate to your customers on a personal and emotional level. Learn more in our latest video podcast.

Lancaster, SC, may not be the first place you think of when you consider premium eyewear from top designers, but David Ghent is on a mission to change that. David is the founder and owner of Eyewear by David, a boutique eyewear shop that offers access to exclusive fashion trends in glasses and sunglasses, including frames from brands like Monoqool, NW 77th, LaFont, and Silhouette.

Before you begin dating someone, you have to attract them. As humans, we do all kinds of things to attract potential dating partners, including wearing nice clothes to look our best (first impressions and all), hitting spots where matches might be found, and showing off our best features.

Well, content marketing uses the same approach. To draw a parallel, you don’t just walk up to someone you’re interested in and say, “Hey, let’s be a thing.” Instead, you might make eyes at them from across the room, or you make sure you sit close to them in a crowded club.

You want to capture their attention to see if they reciprocate. If they do, you move on to the next step. In a sense, you need to see if there’s a spark and where that spark leads.

A few weeks ago, we got our hands on some cool new tools from Google: Bard and SGE. Limited access has been provided to users across the country for the time being, but these tools will be available to everyone eventually.

Right now, you can try to get access by signing up with Google Labs, but there’s no guarantee that will work. And no, we’re not special. We signed up like everyone else.