Why do marketing agencies require contracts? Is there a benefit for business owners to sign contracts with marketing agencies? CCM Founder Andrew Rusnak explains in our latest video.

If you’ve seen the latest Jaguar rebranding campaign, you’d be forgiven for thinking it was an ad for a Zoolander sequel. Filled with late-90s model-culture schlock, the spot seems like something from the mind of a college art major who just discovered Warhol.

Whether you love it, hate it, or feel indifferent toward it (after all, it’s just email, right?) email provides the chance to communicate with people all across the world in seconds, and you can also share pictures, links, files, and more through email.

The use of humor is an incredibly powerful marketing tool in the right hands, but in the wrong hands, the use of humor can result in disaster. The real issue with trying to use humor as a branding tool is that humor is subjective.

What’s funny to you may not be funny to your customers. If your sense of humor doesn’t match, you run the risk of creating cringe-inducing content, or worse, you end up alienating your audience altogether.