The short and easy answer is that there is never a time when humans or the Internet will run out of content. Ever. Not in your lifetime, our lifetime, or any of your customers’ lifetimes. Unless the Internet shuts down or it becomes nothing but bots, there will always be fresh, new content for the web. Why?

We’re going to cover that more in-depth below, but the simple fact is that there is no way you can exhaustively cover a topic. Even once you’ve covered all of the basics and advanced topics surrounding a topic, new things are happening every day. Moreover, with over seven billion people on the planet, there are nearly limitless takes on different topics and billions of experiences and opinions.

Figuring out what types of content to include in a content marketing strategy can be tricky, so we’ve made it easy by compiling a list of some of the most helpful content to include in a content marketing strategy.

Every industry is different, and there are so many types of content out there, but not all of them will be useful to reach all kinds of customers. The truth is that what works for one industry may not work for another. This makes it all the more important to know what resources are available to craft a strategy that engages and retains your audience.

Content marketing is about connecting with audiences, and you can’t do that if your facts are flawed. Charlotte Content Marketing Founder Andrew Rusnak talks about the pitfalls of using bad research and what you can do to avoid these problems in our latest video podcast.

Content repurposing is a fantastic way to stretch your content marketing efforts further by using existing content in new and creative ways.

An example of content repurposing may involve taking a blog post and turning it into a podcast. You could also create an infographic out of a case study.

B2B marketing is a tough nut to crack. While B2C sales often come down to reviewing customer personas and following consumer trends, B2B is something else entirely. Why is B2B marketing so hard? After all, you would think that marketing your products and services as a business owner to other business owners would be easier. You’re all in the same boat, right?

Well, not so fast there, young entrepreneur (You may not be young, but let’s pretend because it makes me sound wise.) You’re partially right in your thinking, but you’re also missing some major variables.